The use of keywords is a very important component of search engine optimization. Using them can help you increase your website contents’ rankings and generate traffic into your website. However, keywords should not be used carelessly. One should still understand keyword competition before incorporating the use of keywords in their contents.
What is a Keyword?
A keyword is a word or a phrase used by people on the internet to search on search engines. If you search some terms on search engines, those terms you use are called keywords. There are two types of keywords: fat head keywords and long tail keywords. Fat head keywords are those with the highest demand that is why using them can be risky and difficult for page ranking. Long tail keywords on the other hand are those with the least demand. Using them can help you generate customers but finding the best long tail keywords is a challenge.
What is a Search Engine?
A search engine is an online platform used to search for information, details, or other necessary things. A great example of a search engine is Google. You only need to type the terms you want to search in the search bar of the engine. The best results will then be shown to you.
What is Keyword Competition?
Keyword competition pertains to the level of difficulty in terms of increasing the ranking of your page on search engine results. High competition keywords are the ones most searched by people on the internet. However, since website owners know that these keywords have high demands; most of them tend to use such keywords. Thus, there will be a lot of websites using the same keywords and will therefore compete for the traffic. The best solution for this is to use a good set of keywords composed of high competition ones and low competition ones. A great example of a tool that can be used for this is SEO Keyword Competition Analysis. It has other features that can help you in improving the rank of your page.
How to Choose Keywords?
The most recommended thing to do when it comes to choosing keywords is to have a combination of both highly competitive keywords as well lowly competitive keywords. In addition, use long tail keywords to improve your leads and prospective customers.
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