Content is undoubtedly one of the most important aspects of digital marketing and it’s central to any marketing campaign.
But, for content to be effective you need to have a specific focus, and this is where SEO comes in. SEO is short for search engine optimization. It’s basically a process that allows you to offer a focused message to your target audience.
Optimization makes it easier for your ideal audience to find your website. It improves your ability to generate leads, remains visible online, and increases traffic.
But, to make the most of SEO you need to make sure that the strategy behind it is actually lucrative and effective. That’s why it’s so important to keep SEO top of mind when producing content. You should try to separate it from the creative aspect so that you get it right.
Not only that, but it’s important to educate yourself constantly on SEO changes. This is because it’s a constantly evolving field in digital marketing.
Here, we’re going to give you updated tips on how to maximize your results in 2020.
Google launched a new algorithm called BERT in 2019 which freaked everyone out because it meant that SEO experts would need to learn how to adapt their strategies to it.
However, to make the most of these changes it’s important to not only focus on this specific algorithm but to actually adapt it to the unique user instead. This will guide how you deliver your SEO optimized content when it’s time to apply it.
It’s particularly important to analyze the access points that your targeted users utilize to access content so you can align yourself with that.
Since Google has incorporated BERT into their algorithm’s ranking system, we’re starting to see a move towards focusing on matching results with user intent instead of just matching results based on a string of keywords.
As important as SEO is, it’s irrelevant without the actual content to apply it with.
Content is one of the biggest determining factors in SEO trends and applications. It affects every aspect of your strategy, including your internal linking strategy as well as the website structure to enhance how readable your content is. The important thing is to create content that is relatable and relevant.
Most importantly, it’s to ensure readability because people shouldn’t have a hard time understanding or engage with your content. Your articles should be relatable and easy for people to digest, especially considering that readability is an important ranking factor for Google’s algorithms right now.
When you place your content through a platform like SimilarContent you’ll find that it rates content from A above. The highest-ranking articles on this platform are the ones with an “A” score, and this is usually an indication of content that’s well-written, easy to read understand. This is what gives you a high content score.
A high readability score means that you’re in a better position to achieve high SEO ranking not only on Google but on other search engine platforms as well.
This means that Google thinks that your page is attractive and contains content that’s easy to read. As such, SimilarContent is an accurate and useful tool that can help you improve content readability.
Google Webmaster Tools has introduced a new version known as Google Search Console. This is where pretty much anyone can access tools aimed at helping you to boost SEO rankings.
It does this by enabling you to track Google indexed pages through the “indexing status” feature, where you get the see the URLs that have been indexed by Google while seeing any errors and room for improvement that you can fix to make your page more user friendly and attractive to visitors.
Dead link pages are probably one of the most frustrating experiences that online users come across. It typically manifests as clicking on a link that doesn’t take you to the intended page.
It’s disappointing and frustrating not only for the people who visit your website but the Google search engine as well.
Keep in mind that smooth user experience is of utmost importance to Google. A website’s landing page is essential to that. Therefore, it’s important to fix any broken links that your website might have. You should update your content regularly to keep your site at the top of the rankings.
The more images you add to your content, the longer it’ll take for the page to load.
In fact, research shows that slow-loading pages caused by the inclusion of images can increase response time by up to ten seconds. They can also increase page abandonment by almost 40%!
That’s why you need to be very selective when it comes to choosing images to include on your page. Make sure that they’re in the right format and size.
E-A-T is the next vantage point for Google. It means Expertise, Authoritativeness, and Trustworthiness of the content and the people who’re publishing it. This means that companies that have a negative reputation and lack of authority will struggle to compete with high-authority sources.
That’s because a lack of trust with customers and is known for poor service often leads to negative feedback and bad reviews. It will also lead to security and technical issues that can further drive rankings low.
It’s imperative now for companies to cultivate and express their credentials clearly in order to accumulate organic visibility.
A lot of website owners forget to pay attention to HTML even though it’s an absolutely important aspect of SEO strategy. This requires that you make adjustments to the back-end aspect of your website by manipulating HTML coding language.
The good news is that you don’t need to have any coding skills for this. But you will need to learn how to do it because Google will take it into account when ranking your website.
There’s no denying that an SEO strategy is crucial for online success, especially when it comes to creating effective content.
SimilarContent is a great tool for beginners and professionals alike. It’s designed to ensure that you get the most out of your SEO efforts every day.
SEO Tool Station